Samsung & Grab team up to boost Southeast Asia digital economy

Tech giant Samsung Electronics and the largest ride-hailing service of Southeast Asia, Grab, have reportedly signed a memorandum of understanding facilitating a strategic collaboration between the two companies. Sources claim that through this deal, Samsung will provide Grab’s drivers with proficient smartphone technology and improve the firm’s customer experience with enhanced mobility solutions.

The partnership apparently, will enable Samsung to provide Grab with smartphones and tablets that will come pre-installed with an infotainment system and security solutions for Grab’s vehicles. The tech giant will also provide the ride-hailing firm with tech expertise to establish GrabKiosks and GrabBooths in busy customer hubs like hotels, malls and airports, so that customers can book cars with greater ease.

The two companies will also join forces to run a micro-financing scheme that will help over 2.3 million driver-partners of Grab to buy Samsung smartphones. Reports further state that mobile payment solutions will also be facilitated for Grab customers through this partnership.

Anthony Tan, the Group CEO and Co-founder of Grab, reportedly expressed his elation in being able to be a part of such a collaboration, which he believes will be a big move to empower the Southeast Asian populace and improve their livelihoods with access to improved digital services and technology. He also added that though Southeast Asia is the hub for one of the fastest growing economies in the world, numerous people from smaller cities and towns still have no access to digital economy. Furthermore, he apparently expressed the belief that mobile technology will bridge the infrastructural gap and bring economic progress to the region.

Sangchul Lee, the Chief of Samsung’s Southeast Asia and Oceania sector, reportedly echoed the sentiments of Anthony Tan and added that Samsung will be looking to tap into the immense growth avenues offered by Southeast Asia, through this collaboration.

Analysts claim that in a market where increasing number of people are using smart devices, Samsung plausibly hopes to maintain a competitive edge over rivals like Apple and Xiomi through such collaborations. 

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Paroma Bhattacharya

Paroma currently works as a content developer for market size forecasters. Fortified with a post-graduation degree in Journalism and Mass Communication, she delved head long into a writing career, creating resourceful and information enriched content in diverse fields. Apart from being a compulsive ...

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