Mercedes establishes a new store in Canada, aims to increase sales through retail design adoption

The Canadian subsidiary of Mercedes Benz, the luxury carmaker, takes pride in announcing the grand opening of a brand new retail space in CF Markville, the renowned Ontario-based shopping mall. Christened as ‘the Mercedes me Store Markham’, this new, state-of-the-art store has been designed to provide consumers with an extremely novel experience, comprising personalized interaction. Not to mention, the location of the store being within the confines of an already established commercial center is an all-together new concept for Mercedes Benz, which seems to be one of the many aspects grabbing eyeballs in this entire store launch scenario.

Philipp von Witzendorff, the Vice President & Head of the Toronto Retail Operations of Mercedes-Benz in Canada, was quoted stating that the company is rather excited regarding this new retail launch, given that it is a novel way to reach out to more customers. The store has been designed to welcome consumers, answer their doubts and queries with regards to the brand, check out the latest models and features, or merely browse for contemporary accessories that are a part of the Mercedes Benz Collection. In effect, it would seem as though the automaker has been attempting to penetrate the depths of consumer behavior, their likes & dislikes, perceptions, and views regarding the brand, which it would decipher from the customers who would visit the CF Markville.

The automotive market giant intends to have at least around five to six of its latest automobiles on display at the store. In addition, Mercedes Benz will sell certain selected items from the company’s collection. The retail arena is likely to operate as a satellite location for the Mercedes Benz Markham situated near about three kilometers away, and is speculated to be staffed by the product advisers of the company.

Daryl Clemance, the General Manager of CF Markville is no less elated to have Mercedes Benz onboard. He has apparently stated that Markham being one of the prime auto hubs in the Greater Toronto Area, the new store will add to the commercialization landscape of the retail space and is likely to strongly resonate with Markville’s shoppers in the area and beyond.

Mercedes Benz has been in the headlines for other reasons in the last few days as well. If reports are to be believed, Mercedes Benz MBM (Malaysia Sdn Bhd) has formed an alliance with Auto Commerz Sdn Bhd, aiming to jointly invest around MYR 10 milllion over the next 24 months. The investment has been strategically planned with a view to strengthen the automaker’s presence in Malaysia.

For the record, the Mercedes me Store Markham is spread over an area of 5,600 square foot and is located on the second level of CF Markville. The retail space is an intrinsic part of the Mercedes-Benz Toronto Retail Group, as is proclaimed by the company’s officials.

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Saipriya Iyer

Saipriya Iyer develops content for Market Size Forecasters. A computer engineer by profession, she ventured into the field of writing for the love of playing with words. Having had a previous experience of 3 years under her belt, she has dabbled with website content writing, content auditing, tech w...

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