Health and Wellness Food Market to Grow at 6.22% CAGR During the Period 2017-2021 adds new global health and wellness food market report that lists top companies as Danone, Nestl?, General Mills, and Kellogg. Other Prominent Vendors in the market are: Fifty 50 Foods, Arbonne International, Abbott Nutrition, BSN, Glanbia, Arla Food, Amy's Kitchen, Albert's Organics, Clif Bar, Gaia Herbs, Rainbow Light Nutritional Systems, and Yakult. Commenting on the report, an analyst team said: ?The latest trend gaining momentum in the market is growing need for probiotic products and demand for functional foods. Probiotics are among the main ingredients in digestive health food products, which is a key segment of functional food. Some of the leading probiotic brands include Yakult, Activia, and Chobani. They are used as functional ingredients in other food categories such as fruit juices. These products are significant sources of vitamins, amino acids, and minerals. The bacteria present in these products are good for the digestive system.? According to the report, one of the major drivers for this market is rise in demand from older population. Poor dietary habits and absence of physical activity have an adverse effect on people's health and can lead to major medical problems. These problems are more prevalent in older people than younger generation. Between 2010-2050, less developed countries will witness high growth in older population compared with developed countries. Improved life expectancy and decline in fertility are the prime reasons for the rise in older population. Older people are more likely to develop chronic diseases and digestive disorders due to low immunity levels. So, they are becoming more health conscious and are adopting functional foods to prevent diseases and disorders related to the digestive system and reduce blood sugar level. Further, the report states that one of the major factors hindering the growth of this market is rising competition from private labels. Health and wellness food products offered by private labels are gaining in popularity in countries such as India, China, the UK, and Australia. Growing number of consumers, particularly price-sensitive consumers, is gaining confidence in the quality of products by private labels. Leading retailers are introducing and expanding their private label range to include premium, specialized, and basic products. The strategies of private-label chains center on ensuring the best shelf space for their products. They also offer product variety and extremely competitive pricing in core categories such as carbonated drinks. The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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