GM plans to introduce Maven Gig, its app-based car rental program in Los Angeles

Renowned American automaker, General Motors, is on the verge of expanding the scope of its rental car business, not only for passenger services, but also for delivering food across LA and other cosmopolitan cities. Apart from the U.S., GM has commenced the Maven Gig service in Australia as well. This program, exclusively designed for automobile owners who want to lease their car, is a lucrative app-based freelancing opportunity for laymen who want to work as chauffeurs, despite not possessing their own car.

Maven Gig has declared weekly pricing plans for different car models, for instance, the Chevy Cruze stands at a rental cost of USD 189, while the Chevrolet Bolt EV stands at USD 229. These plans are inclusive of insurance and unlimited miles, which other local rental agencies refrain from offering. For the record, Maven is expecting about 1000 vehicles on the road by the end of this year.

Given that Los Angeles is a region brimming with an extensive range of unique mobility challenges, General Motors has chosen the region as its next ground for Maven’s launch. Los Angeles, in all probability, is likely to become one of most profitable growth avenues for electric vehicles. The Maven service is mainly designed to increase the number of electric cars on the road to comply with the growing need of energy efficiency and emission control norms.

In case of Bolt EV, Maven Gig will pay electricity charges to increase its adoption rate but for the other rental cars, drivers have to pay for fuel. Rather than LA, GM launched its Maven Gig in San Francisco and San Diego and is planning to provide Maven facilities for the other cities such as Washington, D.C., Detroit, Boston, Phoenix, and Baltimore by the end of this year.

This project is likely to impact U.S. functional food and beverage market share positively over the years, as the program also provides services to deliver groceries and food through the mobile applications such as InstaCart and GrubHub. For ride-hailing services, GM has also tied up with Uber and Lyft, which develop food delivery and car transportation mobile applications. It has been an observed presumption by the general public that this is a brilliant opportunity for people who do not own an automobile but want to make good money.

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Sunil Hebbalkar

Sunil develops content for Market Size Forecasters. A Post graduate mechanical design engineer by qualification, he worked as an intern at the defense lab for one year in the engine design and development department before switching his professional genre. Following his technical writing skills, he ...

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