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About Sanitary Napkins Sanitary napkins are prevalent among women owing to their accessibility and design in a wide variety of patterns, which includes regular pads, maxi pads, thin pads, and ultra-thin pads. High level of ease provided by thin pads has increased their adoption in the market. Ease and suitability are the key factors expected to drive the sanitary napkins market. As these products cater to a variety of women consumers with varying menstrual flow, resulting in high adoption of these products. The market has witnessed increase in awareness among women because of programs driven by government initiatives in many countries, especially developing countries, educating women about hygiene and persuading them to use menstrual pads instead of cloth. Technavio?s analysts forecast the global sanitary napkins market to grow at a CAGR of 5.06% during the period 2017-2021. Covered in this report The report covers the present scenario and the growth prospects of the global sanitary napkins market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of sanitary napkins. The market is divided into the following segments based on geography: ? Americas ? APAC ? EMEA Technavio's report, Global Sanitary Napkins Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. Key vendors ? Edgewell Personal Care ? Hengan International Group ? Kimberly Clark ? Procter & Gamble ? Unicharm Other prominent vendors ? Armada & Lady Anion ? Bodywise (UK) ? Cotton High Tech ? Everteen ? First Quality Enterprises ? GladRags ? Lunapads.com ? Johnson & Johnson ? Maxim Hygiene ? NatraTouch ? NutraMarks ? Ontex International ? Seventh Generation ? Time of the Month Market driver ? Surge in popularity of organic products ? For a full, detailed list, view our report Market trend ? Growing consumer interest in menstrual cups ? For a full, detailed list, view our report Key questions answered in this report ? What will the market size be in 2021 and what will the growth rate be? ? What are the key market trends? ? What is driving this market? ? What are the challenges to market growth? ? Who are the key vendors in this market space? You can request one free hour of our analyst?s time when you purchase this market report. Details are provided within the report.
Table of Contents PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT PART 03: RESEARCH METHODOLOGY PART 04: MARKET LANDSCAPE ? Market ecosystem ? Market characteristics ? Market segmentation analysis PART 05: MARKET SIZING ? Market definition ? Market sizing 2017 ? Market size and forecast PART 06: FIVE FORCES ANALYSIS ? Bargaining power of buyers ? Bargaining power of suppliers ? Threat of new entrants ? Threat of substitutes ? Threat of rivalry ? Market condition PART 07: MARKET SEGMENTATION BY PRODUCT ? Segmentation by product ? Comparison by product ? Menstrual pads ? Pantyliners ? Market opportunity by product PART 08: CUSTOMER LANDSCAPE PART 09: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL ? Segmentation by distribution channel ? Comparison by distribution channel ? Retail stores ? Online stores ? Market opportunity by distribution channel PART 10: REGIONAL LANDSCAPE ? Geographical segmentation ? Regional comparison ? Americas ? EMEA ? APAC ? Market opportunity PART 11: DECISION FRAMEWORK PART 12: DRIVERS AND CHALLENGES ? Market drivers ? Market challenges PART 13: MARKET TRENDS PART 14: VENDOR LANDSCAPE ? Overview ? Landscape disruption ? PART 15: VENDOR ANALYSIS ? Vendors covered ? Vendor classification ? Market positioning of vendors ? Edgewell Personal Care ? Hengan International Group ? Kimberly Clark ? Procter & Gamble ? Unicharm ? Other prominent vendors PART 16: APPENDIX ? List of abbreviations List of Exhibits Exhibit 01: Feminine hygiene product segments Exhibit 02: Parent market Exhibit 03: Global feminine hygiene market Exhibit 04: Market characteristics Exhibit 05: Market segments Exhibit 06: Factors affecting the growth strategy of vendors Exhibit 07: Market definition - Inclusions and exclusions checklist Exhibit 08: Market size 2017 Exhibit 09: Validation techniques employed for market sizing 2017 Exhibit 10: Global sanitary napkins market 2017-2022 ($ billions) Exhibit 11: Global sanitary napkins market: Year-over-year growth 2018-2022 (%) Exhibit 12: Five forces analysis 2017 Exhibit 13: Five forces analysis 2022 Exhibit 14: Bargaining power of buyers Exhibit 15: Bargaining power of suppliers Exhibit 16: Threat of new entrants Exhibit 17: Threat of substitutes Exhibit 18: Threat of rivalry Exhibit 19: Market condition - Five forces 2017 Exhibit 20: Product: Market share 2017-2022 (%) Exhibit 21: Comparison by product Exhibit 22: Menstrual pads: Market size and forecast 2017-2022 ($ billions) Exhibit 23: Menstrual pads: Year-over-year growth 2018-2022 (%) Exhibit 24: Pantyliners: Market size and forecast 2017-2022 ($ billions) Exhibit 25: Pantyliners: Year-over-year growth 2018-2022 (%) Exhibit 26: Market opportunity by product Exhibit 27: Customer landscape Exhibit 28: Distribution channel: Market share 2017-2022 (%) Exhibit 29: Comparison by distribution channel Exhibit 30: Retail stores: Market size and forecast 2017-2022 ($ billions) Exhibit 31: Retail stores: Year-over-year growth 2018-2022 (%) Exhibit 32: Online stores: Market size and forecast 2017-2022 ($ billions) Exhibit 33: Online stores: Year-over-year growth 2018-2022 (%) Exhibit 34: Market opportunity by distribution channel Exhibit 35: Global sanitary napkins market by geography 2017-2022 (%) Exhibit 36: Regional comparison Exhibit 37: Americas: Market size and forecast 2017-2022 ($ billions) Exhibit 38: Americas: Year-over-year growth 2018-2022 (%) Exhibit 39: Top 3 countries in Americas Exhibit 40: EMEA: Market size and forecast 2017-2022 ($ billions) Exhibit 41: EMEA: Year-over-year growth 2018-2022 (%) Exhibit 42: Top 3 countries in EMEA Exhibit 43: APAC: Market size and forecast 2017-2022 ($ billions) Exhibit 44: APAC: Year-over-year growth 2018-2022 (%) Exhibit 45: Top 3 countries in APAC Exhibit 46: Market opportunity Exhibit 47: Vendor landscape Exhibit 48: Landscape disruption Exhibit 49: Vendors covered Exhibit 50: Vendor classification Exhibit 51: Market positioning of vendors Exhibit 52: Edgewell Personal Care: Overview Exhibit 53: Edgewell Personal Care: Business segments Exhibit 54: Edgewell Personal Care: Organizational developments Exhibit 55: Edgewell Personal Care: Geographic focus Exhibit 56: Edgewell Personal Care: Segment focus Exhibit 57: Edgewell Personal Care: Key offerings Exhibit 58: Hengan International Group: Overview Exhibit 59: Hengan International Group: Business segments Exhibit 60: Hengan International Group: Geographic focus Exhibit 61: Hengan International Group: Segment focus Exhibit 62: Hengan International Group: Key offerings Exhibit 63: Kimberly Clark: Overview Exhibit 64: Kimberly Clark: Business segments Exhibit 65: Kimberly Clark: Organizational developments Exhibit 66: Kimberly Clark: Geographic focus Exhibit 67: Kimberly Clark: Segment focus Exhibit 68: Kimberly Clark: Key offerings Exhibit 69: Procter & Gamble: Overview Exhibit 70: Procter & Gamble: Business segments Exhibit 71: Procter & Gamble: Organizational developments Exhibit 72: Procter & Gamble: Geographic focus Exhibit 73: Procter & Gamble: Segment focus Exhibit 74: Procter & Gamble: Key offerings Exhibit 75: Unicharm: Overview Exhibit 76: Unicharm: Business segments Exhibit 77: Unicharm: Organizational developments Exhibit 78: Unicharm: Geographic focus Exhibit 79: Unicharm: Segment focus Exhibit 80: Unicharm: Key offerings
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
Primary research - Manufacturers/Suppliers, Channel partners, Industry experts, Strategic decision makers
Secondary research - Technavio internal repository, Industry journals and periodicals, Government bodies, Annual reports of key stakeholders
Data synthesis - Collation of data, Estimation of key figure, Analysis of derived insights
Data validation - Triangulation with data models, Reference against proprietary databases, Corroboration with industry experts
Qualitative analysis - Market drivers, Market challenges, Market trends, Five forces analysis
Quantitative analysis- Market size and forecast, Market segmentation, Geographical insights, Competitive landscape
Technavio’s database and industry-specific repositories are used for defining the hypothesis for the study, which is further fine-tuned through primary research involving industry experts. The success of our approach lies in the fact that we take the viewpoint of all stakeholders into consideration while analyzing an industry, and objectively assess each outlook.
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