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Global Mobile Analytics Market 2017-2021

No. of Pages: 111Published : 21 Dec 2017

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About Mobile Analytics Mobile analytics aims at analyzing the mobile website traffic and mobile apps, which are similar to traditional analytics. It involves the use of data collected from visitors accessing a website or an app using their mobile devices. Mobile analytics help determine the best mobile marketing campaigns for a business and also the aspects of the websites and apps that are most suitable for handling mobile traffic. This analysis includes mobile search marketing, mobile advertising, desktop promotion, and text campaigns of mobile sites and services. Technavios analysts forecast the global mobile analytics market to grow at a CAGR of 20.36% during the period 2017-2021. Covered in this report The report covers the present scenario and the growth prospects of the global mobile analytics market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The market is divided into the following segments based on geography: Americas APAC EMEA Technavio's report, Global Mobile Analytics Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. Key vendors Adobe Systems Amazon Web Services Google IBM Microsoft Other prominent vendors Adjust Amplitude Appsee CA Technologies Flurry (Yahoo!) Localytics Segment Upsight Webtrends Market driver Emergence of big data For a full, detailed list, view our report Market challenge Lack of skilled analytics professionals For a full, detailed list, view our report Market trend Growing focus on BI For a full, detailed list, view our report Key questions answered in this report What will the market size be in 2021 and what will the growth rate be? What are the key market trends? What is driving this market? What are the challenges to market growth? Who are the key vendors in this market space? You can request one free hour of our analysts time when you purchase this market report. Details are provided within the report.

 

Table of Contents PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT PART 03: RESEARCH METHODOLOGY PART 04: INTRODUCTION Market outline PART 05: MARKET LANDSCAPE Market ecosystem Market characteristics Market segmentation analysis PART 06: MARKET SIZING Market definition Market sizing 2016 Market size and forecast PART 07: FIVE FORCES ANALYSIS Bargaining power of buyers Bargaining power of suppliers Threat of new entrants Threat of substitutes Threat of rivalry Market condition PART 08: MARKET SEGMENTATION BY PLATFORM Segmentation by platform Comparison by platform iOS Market size and forecast 2016-2021 Android Market size and forecast 2016-2021 Windows Market size and forecast 2016-2021 Others Market size and forecast 2016-2021 Market opportunity by platform PART 09: MARKET SEGMENTATION BY END-USER Segmentation by end-user Comparison by end-user BFSI Market size and forecast 2016-2021 Healthcare Market size and forecast 2016-2021 Manufacturing Market size and forecast 2016-2021 Retail Market size and forecast 2016-2021 Others Market size and forecast 2016-2021 Market opportunity by end-user PART 10: REGIONAL LANDSCAPE Geographical segmentation Regional comparison Americas Market size and forecast 2016-2021 EMEA Market size and forecast 2016-2021 APAC Market size and forecast 2016-2021 Key leading countries Market opportunity PART 11: BUYING CRITERIA Buying criteria for mobile analytics PART 12: DECISION FRAMEWORK PART 13: DRIVERS AND CHALLENGES Market drivers Market challenges PART 14: MARKET TRENDS Growing focus on BI Increase in adoption of BYOD policy Integration with social media SaaS-based predictive analytics PART 15: VENDOR LANDSCAPE Competitive scenario Key leading vendors Other prominent vendors PART 16: VENDOR ANALYSIS Vendor overview PART 17: APPENDIX List of abbreviations List of Exhibits Exhibit 01: Parent market: Global BI market 2016 ($ bn) Exhibit 02: Related market: Global software analytics market 2016 ($ bn) Exhibit 03: Global BI market: Overview Exhibit 04: Market characteristics Exhibit 05: Market segments Exhibit 06: Market definition - inclusions and exclusions checklist Exhibit 07: Market size 2016 Exhibit 08: Validation techniques employed for market sizing - 2016 Exhibit 09: Global Market size and forecast 2016-2021 ($ bn) Exhibit 10: Global Year-over-year growth 2017-2021 (%) Exhibit 11: Five forces analysis 2016 Exhibit 12: Five forces analysis 2021 Exhibit 13: Bargaining power of buyers Exhibit 14: Bargaining power of suppliers Exhibit 15: Threat of new entrants Exhibit 16: Threat of substitutes Exhibit 17: Threat of rivalry Exhibit 18: Five forces analysis Exhibit 19: Platform Market share 2016-2021 (%) Exhibit 20: Comparison by platform Exhibit 21: iOS Market size and forecast 2016-2021 ($ bn) Exhibit 22: iOS Year-over-year growth 2017-2021 (%) Exhibit 23: Android Market size and forecast 2016-2021 ($ bn) Exhibit 24: Android Year-over-year growth 2017-2021 (%) Exhibit 25: Windows Market size and forecast 2016-2021 ($ bn) Exhibit 26: Windows Year-over-year growth 2017-2021 (%) Exhibit 27: Others Market size and forecast 2016-2021 ($ mn) Exhibit 28: Others Year-over-year growth 2017-2021 (%) Exhibit 29: Market opportunity by platform Exhibit 30: End-user Market share 2016-2021 (%) Exhibit 31: Comparison by end-user Exhibit 32: BFSI Market size and forecast 2016-2021 ($ bn) Exhibit 33: BFSI Year-over-year growth 2017-2021 (%) Exhibit 34: Healthcare Market size and forecast 2016-2021 ($ bn) Exhibit 35: Healthcare Year-over-year growth 2017-2021 (%) Exhibit 36: Manufacturing Market size and forecast 2016-2021 ($ bn) Exhibit 37: Manufacturing Year-over-year growth 2017-2021 (%) Exhibit 38: Retail Market size and forecast 2016-2021 ($ bn) Exhibit 39: Retail Year-over-year growth 2017-2021 (%) Exhibit 40: Others Market size and forecast 2016-2021 ($ bn) Exhibit 41: Others Year-over-year growth 2017-2021 (%) Exhibit 42: Market opportunity by end-user Exhibit 43: Global Market share by geography 2016-2021 (%) Exhibit 44: Regional comparison Exhibit 45: Americas Market size and forecast 2016-2021 ($ bn) Exhibit 46: Americas Year-over-year growth 2017-2021 (%) Exhibit 47: Top 3 countries in Americas Exhibit 48: EMEA Market size and forecast 2016-2021 ($ bn) Exhibit 49: EMEA Year-over-year growth 2017-2021 (%) Exhibit 50: Top 3 countries in EMEA Exhibit 51: APAC Market size and forecast 2016-2021 ($ bn) Exhibit 52: APAC Year-over-year growth 2017-2021 (%) Exhibit 53: Top 3 countries in APAC Exhibit 54: Key leading countries

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
 

 INFORMATION SOURCES:

Primary research - Manufacturers/Suppliers, Channel partners, Industry experts, Strategic decision makers
 

Secondary research - Technavio internal repository, Industry journals and periodicals, Government bodies, Annual reports of key stakeholders
 

DATA ANALYSIS:

Data synthesis - Collation of data, Estimation of key figure, Analysis of derived insights
 

Data validation - Triangulation with data models, Reference against proprietary databases, Corroboration with industry experts
 

REPORT WRITING

Qualitative analysis - Market drivers, Market challenges, Market trends, Five forces analysis
 

Quantitative analysis- Market size and forecast, Market segmentation, Geographical insights, Competitive landscape
 

Technavio’s database and industry-specific repositories are used for defining the hypothesis for the study, which is further fine-tuned through primary research involving industry experts. The success of our approach lies in the fact that we take the viewpoint of all stakeholders into consideration while analyzing an industry, and objectively assess each outlook. 
 

Report ID : MSF450615

Publisher Name : Technavio

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