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About K-12 Testing and Assessment The global education technology market can be broadly categorized into two segments, namely technological architecture and collaborative tools. The technological architecture comprises hardware, software, and services. The hardware segment consists of interactive whiteboards, interactive displays, educational personal computers, and projectors. The software segment constitutes document management systems, classroom management systems, classroom collaboration systems, student information systems, classroom assessment scoring systems, student response systems, learning content management systems (LCMS), and learning management systems (LMS). Software services include digital interactive resources such as digital text, graphics, and audio-visual aids that are used to impart knowledge. Collaborative tools are supporting tools, which help in an enhanced coherent use of technology. An increasing use of technology in the teaching process encourages educational institutions to collect and track grades, attendance details, scores, and demographics to help students improve their learning process. At present, there is a noted improvement in the type of knowledge gained by students through the mobile and cloud technology, and Big Data analytics. The entire process of imparting education has become more systematic. Technavios analysts forecast the global K-12 testing and assessment market to grow at a CAGR of 8.19% during the period 2018-2022. Covered in this report The report covers the present scenario and the growth prospects of the global K-12 testing and assessment market for 2018-2022. To calculate the market size, the report considers the revenue generated from the K-12 testing and assessment. The market is divided into the following segments based on geography: Americas APAC EMEA Technavio's report, Global K-12 Testing and Assessment Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. Key vendors CogniFit Edutech ETS MeritTrac Pearson Education Scantron Other prominent vendors CORE Education and Consulting Solutions Literatu Proprofs QuizMaker UMeWorld Market driver Rising number of collaborations between schools and assessment companies For a full, detailed list, view our report Market trend Gamification For a full, detailed list, view our report Key questions answered in this report What will the market size be in 2022 and what will the growth rate be? What are the key market trends? What is driving this market? What are the challenges to market growth? Who are the key vendors in this market space? You can request one free hour of our analysts time when you purchase this market report. Details are provided within the report.
Table of Contents PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT PART 03: RESEARCH METHODOLOGY PART 04: INTRODUCTION Market outline PART 05: MARKET LANDSCAPE Market ecosystem Market characteristics Market segmentation analysis PART 06: MARKET SIZING Market definition Global K-12 testing and assessment market 2017 Market size and forecast 2017-2022 PART 07: FIVE FORCES ANALYSIS Bargaining power of buyers Bargaining power of suppliers Threat of new entrants Threat of substitutes Threat of rivalry Market condition PART 08: MARKET SEGMENTATION BY METHOD Segmentation by method Comparison by method Global K-12 testing and assessment market by traditional method Global K-12 testing and assessment market by online method Global K-12 testing and assessment market by blended method Market opportunity by method PART 09: MARKET SEGMENTATION BY PRODUCT Segmentation by product Comparison by product Global K-12 testing and assessment market by curriculum-based testing Global K-12 testing and assessment market by non-curriculum-based testing Market opportunity by product PART 10: CUSTOMER LANDSCAPE PART 11: REGIONAL LANDSCAPE Geographical segmentation Regional comparison Americas Market size and forecast 2017-2022 EMEA Market size and forecast 2017-2022 APAC Market size and forecast 2017-2022 Key leading countries US UK Germany China India Market opportunity PART 12: DECISION FRAMEWORK PART 13: DRIVERS AND CHALLENGES Market drivers Market challenges PART 14: MARKET TRENDS Increasing emphasis on formative learning tools Rise in cloud computing Growing use of games for assessment PART 15: VENDOR LANDSCAPE Competitive landscape Overview Landscape disruption PART 16: VENDOR ANALYSIS Vendors covered Vendor classification Market positioning of vendors CogniFit Edutech ETS MeritTrac Pearson Education Scantron PART 17: APPENDIX List of abbreviations List of Exhibits Exhibit 01: Parent market Exhibit 02: Global education technology market Exhibit 03: Market characteristics Exhibit 04: Market segments Exhibit 05: Market definition - Inclusions and exclusions checklist Exhibit 06: Market size 2017 Exhibit 07: Validation techniques employed for market sizing 2017 Exhibit 08: Global K-12 testing and assessment market Market size and forecast 2017-2022 ($ bn) Exhibit 09: Global K-12 testing and assessment market Year-over-year growth 2018-2022 (%) Exhibit 10: Five forces analysis 2017 Exhibit 11: Five forces analysis 2022 Exhibit 12: Bargaining power of buyers Exhibit 13: Bargaining power of suppliers Exhibit 14: Threat of new entrants Exhibit 15: Threat of substitutes Exhibit 16: Threat of rivalry Exhibit 17: Market condition - Five forces 2017 Exhibit 18: Global K-12 testing and assessment market by method Market share 2017-2022 (%) Exhibit 19: Comparison by method Exhibit 20: Global K-12 testing and assessment market by traditional method Market size and forecast 2017-2022 ($ bn) Exhibit 21: Global K-12 testing and assessment market by traditional method Year-over-year growth 2018-2022 (%) Exhibit 22: Global K-12 testing and assessment market by online method Market size and forecast 2017-2022 ($ bn) Exhibit 23: Global K-12 testing and assessment market by online method Year-over-year growth 2018-2022 (%) Exhibit 24: Global K-12 testing and assessment market by blended method Market size and forecast 2017-2022 ($ bn) Exhibit 25: Global K-12 testing and assessment market by blended method Year-over-year growth 2018-2022 (%) Exhibit 26: Market opportunity by method Exhibit 27: Global K-12 testing and assessment market by product Market share 2017-2022 (%) Exhibit 28: Comparison by product Exhibit 29: Global K-12 testing and assessment market by curriculum-based testing Market size and forecast 2017-2022 ($ bn) Exhibit 30: Global K-12 testing and assessment market by curriculum-based testing Year-over-year growth 2018-2022 (%) Exhibit 31: Global K-12 testing and assessment market by non-curriculum-based testing Market size and forecast 2017-2022 ($ bn) Exhibit 32: Global K-12 testing and assessment market by non-curriculum based testing Market size and forecast 2017-2022 (%) Exhibit 33: Market opportunity by product Exhibit 34: Customer landscape Exhibit 35: Global Market share by geography 2017-2022 (%) Exhibit 36: Regional comparison Exhibit 37: Americas Market size and forecast 2017-2022 ($ bn) Exhibit 38: Americas Year-over-year growth 2018-2022 (%) Exhibit 39: EMEA Market size and forecast 2017-2022 ($ bn) Exhibit 40: EMEA Year-over-year growth 2018-2022 (%) Exhibit 41: APAC Market size and forecast 2017-2022 ($ bn) Exhibit 42: APAC Year-over-year growth 2018-2022 (%) Exhibit 43: Key leading countries Exhibit 44: Market opportunity Exhibit 45: Vendor landscape Exhibit 46: Landscape disruption Exhibit 47: Vendors covered Exhibit 48: Vendor classification Exhibit 49: Market positioning of vendors Exhibit 50: Vendor overview Exhibit 51: CogniFit Business segments Exhibit 52: CogniFit Organizational developments Exhibit 53: CogniFit Geographic focus CogniFit Segment focus Exhibit 54: CogniFit Key offerings Exhibit 55: Vendor overview Exhibit 56: Edutech Business segments Exhibit 57: Edutech Organizational developments Exhibit 58: Edutech Geographic focus Exhibit 59: Edutech Segment focus Exhibit 60: Edutech Key offerings Exhibit 61: Vendor overview Exhibit 62: ETS Business segments Exhibit 63: ETS Organizational developments Exhibit 64: ETS Geographic focus Exhibit 65: ETS Segment focus Exhibit 66: ETS Key offerings Exhibit 67: Vendor overview Exhibit 68: MeritTrac Business segments Exhibit 69: MeritTrac Organizational developments Exhibit 70: MeritTrac Geographic focus Exhibit 71: MeritTrac Segment focus Exhibit 72: MeritTrac Key offerings Exhibit 73: Vendor overview Exhibit 74: Pearson Education Business segments Exhibit 75: Pearson Education Organizational developments Exhibit 76: Pearson Education Geographic focus Exhibit 77: Pearson Education Segment focus Exhibit 78: Pearson Education Key offerings Exhibit 79: Vendor overview Exhibit 80: Scantron Business segments Exhibit 81: Scantron Organizational developments Exhibit 82: Scantron Geographic focus Exhibit 83: Scantron Segment focus Exhibit 84: Scantron Key offerings
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
Primary research - Manufacturers/Suppliers, Channel partners, Industry experts, Strategic decision makers
Secondary research - Technavio internal repository, Industry journals and periodicals, Government bodies, Annual reports of key stakeholders
Data synthesis - Collation of data, Estimation of key figure, Analysis of derived insights
Data validation - Triangulation with data models, Reference against proprietary databases, Corroboration with industry experts
Qualitative analysis - Market drivers, Market challenges, Market trends, Five forces analysis
Quantitative analysis- Market size and forecast, Market segmentation, Geographical insights, Competitive landscape
Technavio’s database and industry-specific repositories are used for defining the hypothesis for the study, which is further fine-tuned through primary research involving industry experts. The success of our approach lies in the fact that we take the viewpoint of all stakeholders into consideration while analyzing an industry, and objectively assess each outlook.
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