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Global Internet Ad Spending Market 2017-2021

No. of Pages: 72Published : 02 Aug 2017

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About Internet Ad Spending Internet advertising or web advertising is a form of marketing that uses the Internet for delivering promotional marketing messages to users. Consumers view advertisements online as an unwanted distraction along with a few benefits. The global ad spending market is experiencing exponential growth. The rapid adoption of ad usage across various industry verticals, improving economic environment, and increasing distribution of films and music online are also increasing the demand for online advertising. Technavio?s analysts forecast the global internet ad spending market to grow at a CAGR of 9.44% during the period 2017-2021. Covered in this report The report covers the present scenario and the growth prospects of the global internet ad spending market for 2017-2021. To calculate the market size, the report considers the revenue generated from different types of Internet ads and by different region in the global Internet ad spending market. The market is divided into the following segments based on geography: ? Americas ? APAC ? EMEA Technavio's report, Global Internet Ad Spending Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. Key vendors ? Facebook ? Google ? LinkedIn ? Twitter Other prominent vendors ? BCC ? Deutsche Telekom ? IAC ? Pinterest ? Tumblr Market driver ? Increasing customer base ? For a full, detailed list, view our report Market challenge ? Rising complexity in integration ? For a full, detailed list, view our report Market trend ? Growing M&A in online advertising ? For a full, detailed list, view our report Key questions answered in this report ? What will the market size be in 2021 and what will the growth rate be? ? What are the key market trends? ? What is driving this market? ? What are the challenges to market growth? ? Who are the key vendors in this market space? You can request one free hour of our analyst?s time when you purchase this market report. Details are provided within the report.

 

Table of Contents PART 01: Executive summary PART 02: Scope of the report PART 03: Research Methodology PART 04: Introduction ? Market outline PART 05: Market landscape ? Market overview ? Market size and forecast ? Five forces analysis PART 06: Market segmentation by industry ? Global Internet ad spending market by industry ? Global Internet ad spending market by retail industry ? Global Internet ad spending market by automotive industry ? Global Internet ad spending market by financial services industry ? Global Internet ad spending market by electronics industry ? Global Internet ad spending market by others PART 07: Market segmentation by type ? Global Internet ad spending market by type ? Global Internet ad spending market by search ? Global Internet ad spending market by banner ads ? Global Internet ad spending market by digital videos ? Global Internet ad spending market by others PART 08: Market segmentation by device ? Global Internet ad spending market by device ? Global Internet ad spending market by mobile devices ? Global Internet ad spending market by laptops PART 09: Geographical segmentation ? Global Internet ad spending market by geography ? Internet ad spending market in EMEA ? Internet ad spending market in APAC ? Internet ad spending market in Americas PART 10: Key leading countries ? Internet ad spending market in US ? Internet ad spending market in UK ? Internet ad spending market in China ? Internet ad spending market in Japan PART 11: Decision Framework PART 12: Drivers and challenges ? Market drivers ? Market challenges PART 13: Market trends ? Increasing use of social media for advertisement ? Growing M&A in online advertising ? Increasing growth in programmatic advertising ? Exponentially rising real-time bidding PART 14: Vendor landscape ? Competitive scenario ? Key vendor analysis ? Other prominent vendors PART 15: Appendix ? List of abbreviations List of Exhibits Exhibit 01: Global Internet ad spending market: Overview Exhibit 02: Global Internet ad spending market 2016-2021 ($ billions) Exhibit 03: Five forces analysis Exhibit 04: Global Internet ad spending market share by industry 2016-2021 (% share of revenue) Exhibit 05: Global Internet ad spending market by retail industry 2016-2021 ($ billions) Exhibit 06: Global Internet ad spending market by automotive industry 2016-2021 ($ billions) Exhibit 07: Global Internet ad spending market by financial services industry 2016-2021 ($ billions) Exhibit 08: Global Internet ad spending market by electronics industry 2016-2021 ($ billions) Exhibit 09: Global Internet ad spending market by others 2016-2021 ($ billions) Exhibit 10: Global Internet ad spending market by type 2016-2021 (% share of revenue) Exhibit 11: Global Internet ad spending market by search 2016-2021 ($ billions) Exhibit 12: Global Internet ad spending market by banner ads 2016-2021 ($ billions) Exhibit 13: Global Internet ad spending market by digital videos 2016-2021 ($ billions) Exhibit 14: Global Internet ad spending market by others 2016-2021 ($ billions) Exhibit 15: Global Internet ad spending market by device 2016-2021 (% share of revenue) Exhibit 16: Global Internet ad spending market by mobile devices 2016-2021 ($ billions) Exhibit 17: Global Internet ad spending market by laptops 2016-2021 ($ billions) Exhibit 18: Global Internet ad spending market share by geography 2016-2021 (% share of revenue) Exhibit 19: Internet ad spending market in EMEA 2016-2021 ($ billions) Exhibit 20: Internet ad spending market in APAC 2016-2021 ($ billions) Exhibit 21: Internet ad spending market in Americas 2016-2021 ($ billions) Exhibit 22: Key leading countries 2016 (% share of revenue) Exhibit 23: Internet ad spending market in US 2016-2021 ($ billions) Exhibit 24: Internet ad spending market in UK 2016-2021 ($ billions) Exhibit 25: Internet ad spending market in China 2016-2021 ($ billions) Exhibit 26: Internet ad spending market in Japan 2016-2021 ($ billions) Exhibit 27: Facebook: Recent developments Exhibit 28: Google: Recent developments Exhibit 29: LinkedIn: Recent developments Exhibit 30: Other prominent vendors

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
 

 INFORMATION SOURCES:

Primary research - Manufacturers/Suppliers, Channel partners, Industry experts, Strategic decision makers
 

Secondary research - Technavio internal repository, Industry journals and periodicals, Government bodies, Annual reports of key stakeholders
 

DATA ANALYSIS:

Data synthesis - Collation of data, Estimation of key figure, Analysis of derived insights
 

Data validation - Triangulation with data models, Reference against proprietary databases, Corroboration with industry experts
 

REPORT WRITING

Qualitative analysis - Market drivers, Market challenges, Market trends, Five forces analysis
 

Quantitative analysis- Market size and forecast, Market segmentation, Geographical insights, Competitive landscape
 

Technavio’s database and industry-specific repositories are used for defining the hypothesis for the study, which is further fine-tuned through primary research involving industry experts. The success of our approach lies in the fact that we take the viewpoint of all stakeholders into consideration while analyzing an industry, and objectively assess each outlook. 
 

Report ID : MSF225304

Publisher Name : Technavio

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