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About Education Marketing Services Education marketing is a broad area of services that pertain to education-based student recruitment and retention, institution branding, marketing communications, and education market research. The traditional approach to marketing services has evolved over time and encompasses numerous marketing related activities such as designing marketing campaigns. Technavios analysts forecast the global education marketing services market to grow at a CAGR of 11.19% during the period 2017-2021. Covered in this report The report covers the present scenario and the growth prospects of the global education marketing services market for 2017-2021. To calculate the market size, the report considers the revenue generated from third-party players who collaborate with educational institutions to design and implement marketing solutions. The market is divided into the following segments based on geography: Americas APAC EMEA Technavio's report, Global Education Marketing Services Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. Key vendors Agile Education Marketing Educational Marketing Enrollment Marketing Solutions Sprint Media Other prominent vendors Focus Marketing Higher Education Marketing Keypath Education Market driver Requirement for effective student recruitment and enrollment strategies For a full, detailed list, view our report Market challenge Inability to measure effectiveness of marketing solutions For a full, detailed list, view our report Market trend Use of social platforms For a full, detailed list, view our report Key questions answered in this report What will the market size be in 2021 and what will the growth rate be? What are the key market trends? What is driving this market? What are the challenges to market growth? Who are the key vendors in this market space? What are the market opportunities and threats faced by the key vendors? What are the strengths and weaknesses of the key vendors You can request one free hour of our analysts time when you purchase this market report. Details are provided within the report.
Table of Contents PART 01: Executive summary PART 02: Scope of the report PART 03: Research Methodology PART 04: Introduction ? Key market highlights PART 05: Market landscape ? Market overview ? Market size and forecast ? Five forces analysis PART 06: Market segmentation by end-user ? Global education marketing services market by end-user ? Global education marketing services market by educational institutions ? Global education marketing services market by ed-tech companies PART 07: Geographical segmentation ? Global education marketing services market by geography ? Education marketing services market in Americas ? Education marketing services market in EMEA ? Education marketing services market in APAC PART 08: Decision framework PART 09: Drivers and challenges ? Market drivers ? Impact of drivers on key customer segments ? Market challenges ? Impact of challenges on key customer segments PART 10: Market trends ? Use of social platforms ? Rising analytical applications ? Increasing marketing services through mobile platform PART 11: Vendor landscape ? Competitive scenario ? Competitive benchmarking PART 12: Key vendor analysis ? Agile Education Marketing ? Educational Marketing Group ? Enrollment Marketing Solutions ? Sprint Media PART 13: Other prominent vendors ? Focus Marketing ? Higher Education Marketing ? Keypath Education PART 14: Appendix ? List of abbreviations List of Exhibits Exhibit 01: Global education marketing services market 2016-2021 ($ billions) Exhibit 02: Five forces analysis Exhibit 03: Global education marketing services market by end-user 2016 (%) Exhibit 04: Global education marketing services market by end-user 2021 (%) Exhibit 05: Global education marketing services market by end-user 2016-2021 ($ billions) Exhibit 06: Global education marketing services market by end-user 2016-2021 (%) Exhibit 07: Global education marketing services market by educational institutions 2016-2021 ($ billions) Exhibit 08: Global education marketing services market by ed-tech companies 2016-2021 ($ billions) Exhibit 09: Global education marketing services market by geography Exhibit 10: Education marketing services market in Americas 2016-2021 ($ billions) Exhibit 11: Education marketing services market in EMEA 2016-2021 ($ billions) Exhibit 12: Education marketing services market in APAC 2016-2021 ($ billions) Exhibit 13: Impact of drivers Exhibit 14: Impact of challenges Exhibit 15: Vendor analysis Exhibit 16: Key vendors: Strategic initiatives overview Exhibit 17: Agile Education Marketing: End-user segments Exhibit 18: Agile Education Marketing: Service offerings Exhibit 19: Educational Marketing Group: Service offerings Exhibit 20: Enrollment Marketing Solutions: Service offerings Exhibit 21: Sprint Media: Service offerings Exhibit 22: Focus Marketing: Service offerings Exhibit 23: Keypath Education: Service offerings
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
Primary research - Manufacturers/Suppliers, Channel partners, Industry experts, Strategic decision makers
Secondary research - Technavio internal repository, Industry journals and periodicals, Government bodies, Annual reports of key stakeholders
Data synthesis - Collation of data, Estimation of key figure, Analysis of derived insights
Data validation - Triangulation with data models, Reference against proprietary databases, Corroboration with industry experts
Qualitative analysis - Market drivers, Market challenges, Market trends, Five forces analysis
Quantitative analysis- Market size and forecast, Market segmentation, Geographical insights, Competitive landscape
Technavio’s database and industry-specific repositories are used for defining the hypothesis for the study, which is further fine-tuned through primary research involving industry experts. The success of our approach lies in the fact that we take the viewpoint of all stakeholders into consideration while analyzing an industry, and objectively assess each outlook.
Why Market Size Forecasters?