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About Automotive Augmented Reality and Virtual Reality Augmented reality (AR) is a technology that adds on or layers digital media, such as touch feedback, graphics, 3D models, and sound, on a real world environment to enhance user experience and interaction. Virtual reality (VR) is a computer simulated reality that is achieved through replicating an environment into an interactive three-dimensional experience to a user. The global automotive AR and VR market covers automotive AR and VR technology used (in research stage) in heads-up display (HUD), design, and prototype of automotive and virtual automotive showrooms. Technavio?s analysts forecast the global automotive augmented reality and virtual reality market to grow at a CAGR of 98.11% during the period 2017-2021. Covered in this report The report covers the present scenario and the growth prospects of the global automotive augmented reality and virtual reality market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The market is divided into the following segments based on geography: ? Americas ? APAC ? EMEA Technavio's report, Global Automotive Augmented Reality and Virtual Reality Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. Key vendors ? Continental ? HARMAN International ? Microsoft ? Visteon ? Volkswagen Other prominent vendors ? HTC ? NVIDIA ? Unity ? AutoVRse ? Bosch ? DENSO ? Delphi Automotive* ? Jaguar ? Mercedes-Benz ? Nippon Seiki ? Panasonic ? General Motors (GM) ? Hyundai Motor Company ? Garmin Market driver ? AR for automotive repairs ? For a full, detailed list, view our report Market challenge ? High cost and hardware limitations ? For a full, detailed list, view our report Market trend ? Projection technology ? production ready in AR ? For a full, detailed list, view our report Key questions answered in this report ? What will the market size be in 2021 and what will the growth rate be? ? What are the key market trends? ? What is driving this market? ? What are the challenges to market growth? ? Who are the key vendors in this market space? ? What are the market opportunities and threats faced by the key vendors? ? What are the strengths and weaknesses of the key vendors? You can request one free hour of our analyst?s time when you purchase this market report. Details are provided within the report.
Table of Contents PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT PART 03: RESEARCH METHODOLOGY PART 04: MARKET LANDSCAPE ? Market ecosystem ? Market characteristics ? Market segmentation analysis PART 05: MARKET SIZING ? Market definition ? Market sizing 2016 ? Market size and forecast 2016-2021 PART 06: FIVE FORCES ANALYSIS ? Bargaining power of buyers ? Bargaining power of suppliers ? Threat of new entrants ? Threat of substitutes ? Threat of rivalry ? Market condition PART 07: MARKET SEGMENTATION BY TECHNOLOGY ? Segmentation by technology ? Comparison by technology ? VR ? Market size and forecast 2016-2021 ? AR ? Market size and forecast 2016-2021 ? Market opportunity by technology PART 08: CUSTOMER LANDSCAPE PART 09: REGIONAL LANDSCAPE ? Geographical segmentation ? Regional comparison ? EMEA ? Market size and forecast 2016-2021 ? APAC ? Market size and forecast 2016-2021 ? Americas ? Market size and forecast 2016-2021 ? Market opportunity PART 10: DECISION FRAMEWORK PART 11: DRIVERS AND CHALLENGES ? Market drivers ? Market challenges PART 12: MARKET TRENDS ? Projection technology ? production ready in AR ? Low cost LiDAR sensor ? trend for AR-based HUD ? TFT to DMD evolution ? a technological leap PART 13: VENDOR LANDSCAPE ? Competitive benchmarking ? Other prominent and potential vendors PART 14: VENDOR ANALYSIS ? Vendors covered ? Continental ? HARMAN International ? Microsoft ? Visteon ? Volkswagen PART 15: APPENDIX ? List of abbreviations List of Exhibits Exhibit 01: Parent market Exhibit 02: Global AR and VR market Exhibit 03: Market characteristics Exhibit 04: Market segments Exhibit 05: Market definition - Inclusions and exclusions checklist Exhibit 06: Market size 2016 Exhibit 07: Validation techniques employed for market sizing 2016 Exhibit 08: Global ? Market size and forecast 2016-2021 ($ bn) Exhibit 09: Global ? Year-over-year growth 2017-2021 (%) Exhibit 10: Five forces analysis 2016 Exhibit 11: Five forces analysis 2021 Exhibit 12: Bargaining power of buyers Exhibit 13: Bargaining power of suppliers Exhibit 14: Threat of new entrants Exhibit 15: Threat of substitutes Exhibit 16: Threat of rivalry Exhibit 17: Market condition - Five forces Exhibit 18: Technology ? Market share 2016-2021 (%) Exhibit 19: Comparison by technology Exhibit 20: VR ? Market size and forecast 2016-2021 ($ bn) Exhibit 21: VR ? Year-over-year growth 2017-2021 (%) Exhibit 22: AR ? Market size and forecast 2016-2021 ($ bn) Exhibit 23: AR ? Year-over-year growth 2017-2021 (%) Exhibit 24: Market opportunity by technology Exhibit 25: Customer landscape Exhibit 26: Global ? Market share by geography 2016-2021 (%) Exhibit 27: Regional comparison Exhibit 28: EMEA ? Market size and forecast 2016-2021 ($ bn) Exhibit 29: EMEA ? Year-over-year growth 2017-2021 (%) Exhibit 30: Top 3 countries in EMEA Exhibit 31: APAC ? Market size and forecast 2016-2021 ($ bn) Exhibit 32: APAC ? Year-over-year growth 2017-2021 (%) Exhibit 33: Top 3 countries in APAC Exhibit 34: Americas ? Market size and forecast 2016-2021 ($ bn) Exhibit 35: Americas ? Year-over-year growth 2017-2021 (%) Exhibit 36: Top 3 countries in Americas Exhibit 37: Mechanical operations converted into electronics Exhibit 38: AR-HUD system with DMD: A schematic diagram Exhibit 39: Color coding in AR-HUD systems Exhibit 40: Other prominent and potential vendors of global automotive AR and VR market Exhibit 41: Vendors covered
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
Primary research - Manufacturers/Suppliers, Channel partners, Industry experts, Strategic decision makers
Secondary research - Technavio internal repository, Industry journals and periodicals, Government bodies, Annual reports of key stakeholders
Data synthesis - Collation of data, Estimation of key figure, Analysis of derived insights
Data validation - Triangulation with data models, Reference against proprietary databases, Corroboration with industry experts
Qualitative analysis - Market drivers, Market challenges, Market trends, Five forces analysis
Quantitative analysis- Market size and forecast, Market segmentation, Geographical insights, Competitive landscape
Technavio’s database and industry-specific repositories are used for defining the hypothesis for the study, which is further fine-tuned through primary research involving industry experts. The success of our approach lies in the fact that we take the viewpoint of all stakeholders into consideration while analyzing an industry, and objectively assess each outlook.
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