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Global Augmented Reality for Advertising Market 2017-2021

No. of Pages: 73Published : 20 Sep 2017

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About Augmented Reality for Advertising AR advertising: The AR technology combines the VR and image recognition technologies to offer a real-world experience to the customers in the advertising industry. The AR technology makes the consumer remember an experience or action related to a particular product, and it allows the viewer to manipulate a computer-generated 3D representation of the product. Hence, it is popularly being used in advertising and marketing. It also allows a more interactive experience, possibly leading to an improved retention of the product information. Technavio?s analysts forecast the global augmented reality for advertising market to grow at a CAGR of 30.79% during the period 2017-2021. Covered in this report The report covers the present scenario and the growth prospects of the global augmented reality for advertising market for 2017-2021. To calculate the market size, the report considers the revenue generated from the major stakeholders in the global AR market for advertising. The market is divided into the following segments based on geography: ? Americas ? APAC ? EMEA Technavio's report, Global Augmented Reality for Advertising Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. Key vendors ? Augmented Pixels ? Aurasma ? Blippar ? Catchoom ? Wikitude Other prominent vendors ? BBDO ? Google ? Leo Burnett ? McCANN ? Metaio ? NGRAIN ? PTC ? Total Immersion ? Zappar Market driver ? Affordable advertising ? For a full, detailed list, view our report Market challenge ? Need for a standard AR application ? For a full, detailed list, view our report Market trend ? Increased mobile AR advertising ? For a full, detailed list, view our report Key questions answered in this report ? What will the market size be in 2021 and what will the growth rate be? ? What are the key market trends? ? What is driving this market? ? What are the challenges to market growth? ? Who are the key vendors in this market space? You can request one free hour of our analyst?s time when you purchase this market report. Details are provided within the report.

 

Table of Contents PART 01: Executive summary PART 02: Scope of the report PART 03: Research Methodology PART 04: Introduction ? Market outline ? Value chain PART 05: Market landscape ? Market overview ? Market size and forecast PART 06: Market landscape ? Five forces analysis PART 07: Market segmentation by industry ? Global AR for advertising market by industry ? Global AR for advertising market by retail industry ? Global AR for advertising market by automobile industry ? Global AR for advertising market by media & entertainment industry ? Global AR for advertising market by others segment PART 08: Market segmentation by stakeholders ? Global AR for advertising market by stakeholders ? Global AR for advertising market by software developer ? Global AR for advertising market by agency ? Global AR for advertising market by engine developer PART 09: Geographical segmentation ? Global AR for advertising market by geography ? AR for advertising market in Americas ? AR for advertising market in EMEA ? AR for advertising market in APAC PART 10: Key leading countries ? US ? UK PART 11: Decision framework PART 12: Drivers and challenges ? Market drivers ? Market challenges PART 13: Market trends ? Increased mobile AR advertising ? Popularity of the 3D environment ? Emergence of VisualCommerce 3D Cloud ? AR is expected to be a hardware platform-independent technology PART 14: Vendor landscape ? Competitive scenario ? Augmented Pixels ? Aurasma (Hewlett-Packard Development Company) ? Blippar ? Catchoom ? Wikitude ? Other prominent vendors PART 15: Appendix ? List of abbreviations List of Exhibits Exhibit 01: Global AR for advertising market: Value chain Exhibit 02: Global AR for advertising market Exhibit 03: Global AR for advertising market 2016-2021 ($ billions) Exhibit 04: Five forces analysis Exhibit 05: Global AR for advertising market by industry 2016 & 2021 (% share of revenue) Exhibit 06: Global AR for advertising market by the retail industry 2016-2021 ($ billions) Exhibit 07: Global AR for advertising market by the automobile industry 2016-2021 ($ billions) Exhibit 08: Global AR for advertising market by the media & entertainment industry 2016-2021 ($ billions) Exhibit 09: Global AR for advertising market by the others segment 2016-2021 ($ billions) Exhibit 10: Global AR for advertising market by stakeholders 2016 & 2021 (% share of revenue) Exhibit 11: Global AR for advertising market by software developer 2016-2021 ($ billions) Exhibit 12: Global AR for advertising market by agency 2016-2021 ($ billions) Exhibit 13: Global AR for advertising market by engine developer 2016-2021 ($ billions) Exhibit 14: Global AR for advertising market by geography 2016 & 2021 (% share of revenue) Exhibit 15: AR for advertising market in the Americas 2016-2021 ($ billions) Exhibit 16: AR for advertising market in EMEA 2016-2021 ($ billions) Exhibit 17: AR for advertising market in APAC 2016-2021 ($ billions) Exhibit 18: Key leading countries (% share of revenue) Exhibit 19: AR for advertising market in the US 2016-2021 ($ billions) Exhibit 20: AR for advertising market in the UK 2016-2021 ($ billions) Exhibit 21: Other prominent vendors

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
 

 INFORMATION SOURCES:

Primary research - Manufacturers/Suppliers, Channel partners, Industry experts, Strategic decision makers
 

Secondary research - Technavio internal repository, Industry journals and periodicals, Government bodies, Annual reports of key stakeholders
 

DATA ANALYSIS:

Data synthesis - Collation of data, Estimation of key figure, Analysis of derived insights
 

Data validation - Triangulation with data models, Reference against proprietary databases, Corroboration with industry experts
 

REPORT WRITING

Qualitative analysis - Market drivers, Market challenges, Market trends, Five forces analysis
 

Quantitative analysis- Market size and forecast, Market segmentation, Geographical insights, Competitive landscape
 

Technavio’s database and industry-specific repositories are used for defining the hypothesis for the study, which is further fine-tuned through primary research involving industry experts. The success of our approach lies in the fact that we take the viewpoint of all stakeholders into consideration while analyzing an industry, and objectively assess each outlook. 
 

Report ID : MSF309401

Publisher Name : Technavio

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