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Drinking Milk Products in Romania

No. of Pages: 35Published : 16 Nov 2016

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Drinking milk products recorded strong 7% current value growth in 2016. The dynamics had strong support from the perception of drinking milk products as healthy and the expansion of modern grocery retailers, which encouraged the change in purchasing habits from unpackaged to packaged products and from cheap products available in independent small grocers to more sophisticated and expensive ones. Therefore, the premiumisation of the offer was the result of the consolidation of the position of... Euromonitor International's Drinking Milk Products in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change. Product coverage: Flavoured Milk Drinks, Milk, Milk Alternatives, Powder Milk. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Drinking Milk Products market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the markets major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

 

DRINKING MILK PRODUCTS IN ROMANIA Euromonitor International November 2016 LIST OF CONTENTS AND TABLES Headlines Trends Competitive Landscape Prospects Category Data Table 1 Sales of Drinking Milk Products by Category: Volume 2011-2016 Table 2 Sales of Drinking Milk Products by Category: Value 2011-2016 Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2011-2016 Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2011-2016 Table 5 NBO Company Shares of Drinking Milk Products: % Value 2012-2016 Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2013-2016 Table 7 Distribution of Drinking Milk Products by Format: % Value 2011-2016 Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2016-2021 Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2016-2021 Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2016-2021 Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2016-2021 Albalact SA in Packaged Food (romania) Strategic Direction Key Facts Summary 1 Albalact SA: Key Facts Summary 2 Albalact SA: Operational Indicators Competitive Positioning Summary 3 Albalact SA: Competitive Position 2016 Kaufland Romania Scs in Packaged Food (romania) Strategic Direction Key Facts Summary 4 Kaufland Romania SCS: Key Facts Summary 5 Kaufland Romania SCS: Operational Indicators Internet Strategy Private Label Summary 6 Kaufland Romania SCS: Private Label Portfolio Competitive Positioning Summary 7 Kaufland Romania SCS: Competitive Position 2016 Executive Summary Quick Market Overview Vat Reduction and Law 321/2009 Artisanal Domination and Private Label Consolidation Dominance of Modern Grocery Retailers Continues Anticipated Premiumisation and Growth Key Trends and Developments Ethical Labels Arrive in Romania Better for You - Romanian Version of "free From" Trend the Right Product for Everyone: Trend Towards Individualisation 5d Tastes Foodservice: Key Trends and Developments Headlines Trends: Sales To Foodservice Trends: Consumer Foodservice Prospects Category Data Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016 Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016 Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021 Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021 Market Data Table 16 Sales of Packaged Food by Category: Volume 2011-2016 Table 17 Sales of Packaged Food by Category: Value 2011-2016 Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016 Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016 Table 20 GBO Company Shares of Packaged Food: % Value 2012-2016 Table 21 NBO Company Shares of Packaged Food: % Value 2012-2016 Table 22 LBN Brand Shares of Packaged Food: % Value 2013-2016 Table 23 Penetration of Private Label by Category: % Value 2011-2016 Table 24 Distribution of Packaged Food by Format: % Value 2011-2016 Table 25 Distribution of Packaged Food by Format and Category: % Value 2016 Table 26 Forecast Sales of Packaged Food by Category: Volume 2016-2021 Table 27 Forecast Sales of Packaged Food by Category: Value 2016-2021 Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021 Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021 Definitions Sources Summary 8 Research Sources

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Report ID : MSF110

Publisher Name : Euromonitor International

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