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Consumer Appliances in Turkey

No. of Pages: 136Published : 16 Dec 2016

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Consumer appliances registered both volume and current value growth in 2016, which was despite stagnation of the overall income levels of consumers. Growth of consumer appliances was thanks to the extra measures taken by the government to revive consumer expenditure, such as lowering mortgage rates and raising the length of the terms for credit card instalments. Euromonitor International's Consumer Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change. Product coverage: Major Appliances, Small Appliances. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Consumer Appliances market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the markets major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

 

CONSUMER APPLIANCES IN TURKEY Euromonitor International December 2016 LIST OF CONTENTS AND TABLES Executive Summary Retail Sales Continue To Rise Thanks To Urbanisation and Housing Growth Ar?elik Continues To Lead Consumer Appliances in 2016 Modernisation of the Retailing Landscape Strongly Affects Consumer Appliances Consumer Appliances Is Set To Record Slow Growth During the Forecast Period Key Trends and Developments Internet Retailing of Consumer Appliances Rises As Electronics and Appliance Specialist Chains Focus on This Channel Volume Growth Continues Thanks To the Measures Taken by the Government Consumers Lean Toward More-affordable Products Due To Negative Economic Outlook Market Indicators Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2011-2016 Table 2 Replacement Cycles of Consumer Appliances by Category 2011-2016 Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021 Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2016-2021 Market Data Table 5 Sales of Consumer Appliances by Category: Volume 2011-2016 Table 6 Sales of Consumer Appliances by Category: Value 2011-2016 Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2011-2016 Table 8 Sales of Consumer Appliances by Category: % Value Growth 2011-2016 Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2011-2016 Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2011-2016 Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2011-2016 Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2011-2016 Table 13 Sales of Small Appliances by Category: Volume 2011-2016 Table 14 Sales of Small Appliances by Category: Value 2011-2016 Table 15 Sales of Small Appliances by Category: % Volume Growth 2011-2016 Table 16 Sales of Small Appliances by Category: % Value Growth 2011-2016 Table 17 NBO Company Shares of Major Appliances: % Volume 2012-2016 Table 18 LBN Brand Shares of Major Appliances: % Volume 2013-2016 Table 19 NBO Company Shares of Small Appliances: % Volume 2012-2016 Table 20 LBN Brand Shares of Small Appliances: % Volume 2013-2016 Table 21 Distribution of Major Appliances by Format: % Volume 2011-2016 Table 22 Distribution of Small Appliances by Format: % Volume 2011-2016 Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2016-2021 Table 24 Forecast Sales of Consumer Appliances by Category: Value 2016-2021 Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2016-2021 Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2016-2021 Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021 Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021 Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021 Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021 Table 31 Forecast Sales of Small Appliances by Category: Volume 2016-2021 Table 32 Forecast Sales of Small Appliances by Category: Value 2016-2021 Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2016-2021 Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2016-2021 Sources Summary 1 Research Sources Arzum Elektrikli Ev Aletleri San Ve Tic As in Consumer Appliances (turkey) Strategic Direction Key Facts Summary 2 Arzum Elektrikli Ev Aletleri San ve Tic AS: Key Facts Production Competitive Positioning Summary 3 Arzum Elektrikli Ev Aletleri San ve Tic AS: Competitive Position 2016 Media Saturn Holding in Consumer Appliances (turkey) Strategic Direction Key Facts Summary 4 Media Saturn Holding: Key Facts Summary 5 Media Saturn Holding: Operational Indicators Company Background Chart 1 Media Saturn Holding: Media Markt in Izmir Internet Strategy Private Label Competitive Positioning Summary 6 Media Saturn Holding: Competitive Position 2016 Vestel Beyaz Esya San Ve Tic As in Consumer Appliances (turkey) Strategic Direction Key Facts Summary 7 Vestel Beyaz Esya San ve Tic AS: Key Facts Production Competitive Positioning Summary 8 Vestel Beyaz Esya San ve Tic AS: Competitive Position 2016 Headlines Trends Competitive Landscape Prospects Category Data Table 35 Sales of Dishwashers by Category: Volume 2011-2016 Table 36 Sales of Dishwashers by Category: Value 2011-2016 Table 37 Sales of Dishwashers by Category: % Volume Growth 2011-2016 Table 38 Sales of Dishwashers by Category: % Value Growth 2011-2016 Table 39 Sales of Dishwashers by Format: % Volume 2011-2016 Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2013-2016 Table 41 NBO Company Shares of Dishwashers: % Volume 2012-2016 Table 42 LBN Brand Shares of Dishwashers: % Volume 2013-2016 Table 43 Distribution of Dishwashers by Format: % Volume 2011-2016 Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2011-2016 Table 45 Forecast Sales of Dishwashers by Category: Volume 2016-2021 Table 46 Forecast Sales of Dishwashers by Category: Value 2016-2021 Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2016-2021 Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2016-2021 Headlines Trends Competitive Landscape Prospects Category Data Table 49 Sales of Home Laundry Appliances by Category: Volume 2011-2016 Table 50 Sales of Home Laundry Appliances by Category: Value 2011-2016 Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2011-2016 Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2011-2016 Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2016 Table 54 Sales of Automatic Washing Machines by Format: % Volume 2011-2016 Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2011-2016 Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2016 Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2012-2016 Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2013-2016 Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2011-2016 Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2011-2016 Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2016-2021 Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2016-2021 Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2016-2021 Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2016-2021 Headlines Trends Competitive Landscape Prospects Category Data Table 65 Sales of Large Cooking Appliances by Category: Volume 2011-2016 Table 66 Sales of Large Cooking Appliances by Category: Value 2011-2016 Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2011-2016 Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2011-2016 Table 69 Sales of Built-in Hobs by Format: % Volume 2011-2016 Table 70 Sales of Ovens by Connected Appliances: % Volume 2013-2016 Table 71 Sales of Cookers by Format: % Volume 2011-2016 Table 72 NBO Company Shares of Large Cooking Appliances: % Volume 2012-2016 Table 73 LBN Brand Shares of Large Cooking Appliances: % Volume 2013-2016 Table 74 NBO Company Shares of Built-in Hobs: % Volume 2012-2016 Table 75 NBO Company Shares of Ovens: % Volume 2012-2016 Table 76 NBO Company Shares of Cooker Hoods: % Volume 2012-2016 Table 77 NBO Company Shares of Built-in Cooker Hoods: % Volume 2012-2016 Table 78 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2012-2016 Table 79 NBO Company Shares of Cookers: % Volume 2012-2016 Table 80 Distribution of Large Cooking Appliances by Format: % Volume 2011-2016 Table 81 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2011-2016 Table 82 Forecast Sales of Large Cooking Appliances by Category: Volume 2016-2021 Table 83 Forecast Sales of Large Cooking Appliances by Category: Value 2016-2021 Table 84 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2016-2021 Table 85 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2016-2021 Headlines Trends Category Data Table 86 Sales of Microwaves by Category: Volume 2011-2016 Table 87 Sales of Microwaves by Category: Value 2011-2016 Table 88 Sales of Microwaves by Category: % Volume Growth 2011-2016 Table 89 Sales of Microwaves by Category: % Value Growth 2011-2016 Table 90 Sales of Microwaves by Connected Appliances: % Volume 2013-2016 Table 91 NBO Company Shares of Microwaves: % Volume 2012-2016 Table 92 LBN Brand Shares of Microwaves: % Volume 2013-2016 Table 93 Distribution of Microwaves by Format: % Volume 2011-2016 Table 94 Production, Imports and Exports of Microwaves: Total Volume 2011-2016 Table 95 Forecast Sales of Microwaves by Category: Volume 2016-2021 Table 96 Forecast Sales of Microwaves by Category: Value 2016-2021 Table 97 Forecast Sales of Microwaves by Category: % Volume Growth 2016-2021 Table 98 Forecast Sales of Microwaves by Category: % Value Growth 2016-2021 Headlines Trends Competitive Landscape Prospects Category Data Table 99 Sales of Refrigeration Appliances by Category: Volume 2011-2016 Table 100 Sales of Refrigeration Appliances by Category: Value 2011-2016 Table 101 Sales of Refrigeration Appliances by Category: % Volume Growth 2011-2016 Table 102 Sales of Refrigeration Appliances by Category: % Value Growth 2011-2016 Table 103 Sales of Freezers by Format: % Volume 2011-2016 Table 104 Sales of Freezers by Volume Capacity: % Volume 2011-2016 Table 105 Sales of Fridge Freezers by Format: % Volume 2011-2016 Table 106 Sales of Fridge Freezers by Volume Capacity: % Volume 2011-2016 Table 107 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2016 Table 108 Sales of Fridges by Volume Capacity: % Volume 2011-2016 Table 109 NBO Company Shares of Refrigeration Appliances: % Volume 2012-2016 Table 110 LBN Brand Shares of Refrigeration Appliances: % Volume 2013-2016 Table 111 NBO Company Shares of Built-in Fridge Freezers: % Volume 2012-2016 Table 112 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2012-2016 Table 113 NBO Company Shares of Built-in Fridges: % Volume 2012-2016 Table 114 NBO Company Shares of Freestanding Fridges: % Volume 2012-2016 Table 115 Distribution of Refrigeration Appliances by Format: % Volume 2011-2016 Table 116 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2011-2016 Table 117 Forecast Sales of Refrigeration Appliances by Category: Volume 2016-2021 Table 118 Forecast Sales of Refrigeration Appliances by Category: Value 2016-2021 Table 119 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2016-2021 Table 120 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2016-2021 Headlines Trends Competitive Landscape Prospects Category Data Table 121 Sales of Air Treatment Products by Category: Volume 2011-2016 Table 122 Sales of Air Treatment Products by Category: Value 2011-2016 Table 123 Sales of Air Treatment Products by Category: % Volume Growth 2011-2016 Table 124 Sales of Air Treatment Products by Category: % Value Growth 2011-2016 Table 125 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2016 Table 126 NBO Company Shares of Air Treatment Products: % Volume 2012-2016 Table 127 LBN Brand Shares of Air Treatment Products: % Volume 2013-2016 Table 128 Distribution of Air Treatment Products by Format: % Volume 2011-2016 Table 129 Production, Imports and Exports of Air Conditioners: Total Volume 2011-2016 Table 130 Forecast Sales of Air Treatment Products by Category: Volume 2016-2021 Table 131 Forecast Sales of Air Treatment Products by Category: Value 2016-2021 Table 132 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2016-2021 Table 133 Forecast Sales of Air Treatment Products by Category: % Value Growth 2016-2021 Headlines Trends Competitive Landscape Prospects Category Data Table 134 Sales of Food Preparation Appliances by Category: Volume 2011-2016 Table 135 Sales of Food Preparation Appliances by Category: Value 2011-2016 Table 136 Sales of Food Preparation Appliances by Category: % Volume Growth 2011-2016 Table 137 Sales of Food Preparation Appliances by Category: % Value Growth 2011-2016 Table 138 NBO Company Shares of Food Preparation Appliances: % Volume 2012-2016 Table 139 LBN Brand Shares of Food Preparation Appliances: % Volume 2013-2016 Table 140 Distribution of Food Preparation Appliances by Format: % Volume 2011-2016 Table 141 Forecast Sales of Food Preparation Appliances by Category: Volume 2016-2021 Table 142 Forecast Sales of Food Preparation Appliances by Category: Value 2016-2021 Table 143 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2016-2021 Table 144 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2016-2021 Headlines Trends Category Data Table 145 Sales of Irons: Volume 2011-2016 Table 146 Sales of Irons: Value 2011-2016 Table 147 Sales of Irons: % Volume Growth 2011-2016 Table 148 Sales of Irons: % Value Growth 2011-2016 Table 149 Sales of Irons by Format: % Volume 2011-2016 Table 150 NBO Company Shares of Irons: % Volume 2012-2016 Table 151 LBN Brand Shares of Irons: % Volume 2013-2016 Table 152 Distribution of Irons by Format: % Volume 2011-2016 Table 153 Forecast Sales of Irons: Volume 2016-2021 Table 154 Forecast Sales of Irons: Value 2016-2021 Table 155 Forecast Sales of Irons: % Volume Growth 2016-2021 Table 156 Forecast Sales of Irons: % Value Growth 2016-2021 Headlines Trends Category Data Table 157 Sales of Personal Care Appliances by Category: Volume 2011-2016 Table 158 Sales of Personal Care Appliances by Category: Value 2011-2016 Table 159 Sales of Personal Care Appliances by Category: % Volume Growth 2011-2016 Table 160 Sales of Personal Care Appliances by Category: % Value Growth 2011-2016 Table 161 Sales of Body Shavers by Format: % Volume 2011-2016 Table 162 Sales of Hair Care Appliances by Format: % Volume 2011-2016 Table 163 NBO Company Shares of Personal Care Appliances 2012-2016 Table 164 LBN Brand Shares of Personal Care Appliances 2013-2016 Table 165 Distribution of Personal Care Appliances by Format: % Volume 2011-2016 Table 166 Forecast Sales of Personal Care Appliances by Category: Volume 2016-2021 Table 167 Forecast Sales of Personal Care Appliances by Category: Value 2016-2021 Table 168 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2016-2021 Table 169 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2016-2021 Headlines Trends Competitive Landscape Prospects Category Data Table 170 Sales of Small Cooking Appliances by Category: Volume 2011-2016 Table 171 Sales of Small Cooking Appliances by Category: Value 2011-2016 Table 172 Sales of Small Cooking Appliances by Category: % Volume Growth 2011-2016 Table 173 Sales of Small Cooking Appliances by Category: % Value Growth 2011-2016 Table 174 NBO Company Shares of Small Cooking Appliances: % Volume 2012-2016 Table 175 LBN Brand Shares of Small Cooking Appliances: % Volume 2013-2016 Table 176 Distribution of Small Cooking Appliances by Format: % Volume 2011-2016 Table 177 Forecast Sales of Small Cooking Appliances by Category: Volume 2016-2021 Table 178 Forecast Sales of Small Cooking Appliances by Category: Value 2016-2021 Table 179 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2016-2021 Table 180 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2016-2021 Headlines Trends Competitive Landscape Prospects Category Data Table 181 Sales of Vacuum Cleaners by Category: Volume 2011-2016 Table 182 Sales of Vacuum Cleaners by Category: Value 2011-2016 Table 183 Sales of Vacuum Cleaners by Category: % Volume Growth 2011-2016 Table 184 Sales of Vacuum Cleaners by Category: % Value Growth 2011-2016 Table 185 NBO Company Shares of Vacuum Cleaners: % Volume 2012-2016 Table 186 LBN Brand Shares of Vacuum Cleaners: % Volume 2013-2016 Table 187 Distribution of Vacuum Cleaners by Format: % Volume 2011-2016 Table 188 Forecast Sales of Vacuum Cleaners by Category: Volume 2016-2021 Table 189 Forecast Sales of Vacuum Cleaners by Category: Value 2016-2021 Table 190 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2016-2021 Table 191 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2016-2021

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